on Artistic Transformation
Ideally, for an artist, painting should occur at the subconscious level, as if by intuition. To achieve this, I first train the conscience until the conscious thought is no longer necessary to control the hand, and the hand becomes a free-flow of the mind. Transformed individuals become exceptional artists.
on The Importance of Observation
My strategy is based on clearing the vision of the artist-to-be from any adopted limitations such as assumed views, habitual brushwork and "style". Having a style is not bad, but a style, acquired before the ability to see, is mannerism, not a real style. Once the "clearing" is established, the true process of training-the-mind-to-see can begin. The first step to accessing one's unlimited artistic potential is through learning by observation. An explanation must precede observation. Otherwise, the observation - no matter how intense - by itself can rarely result in Artistic Seeing.
on My Teaching Strategy
What I found through working with hundreds of students over a period of 30 years is that it takes approximately 12 hours to prepare the beginner for this transformation. This process of accelerated learning is based on altering the habitual way of responding to visual information. Individualized assignments and specific exercises lead to breaking through the normal limits of the individual's perception to help their mind to see, rewiring the brain for seeing newly. Students experience a life-changing shift in their perception of the visual world. They are surprised to find "seeing" to be such a profound experience.
on Artistic Seeing
This is a phenomenon occurring inside the necessity to depict. Artists become aware of the fact that visual information is a range of simultaneous optical illusions in color, light, shape and distance. To reproduce these effects on a surface, the painter must know the laws of perception. This is what the beginner classes are about. In order to create an interpretation convincing to the viewer, the artist must learn the craft of creating a convincing illusion (in abstract art as well as realistic) where the believability depends upon the artist's own understanding of the laws of perception, ability to see, and their control over the technical means (the skill).
Olya Losina, founder & Art director
Ms. Losina creates talent. She is the founder of Losina Art Center - the “talent pool” of San Diego, where hundreds of students have gotten connected to their artistic potential. The accelerated system of teaching that she designed and has been applying to training artists makes it possible for anyone to become an artist in 12 hours or less. Someone with no artistic experience can come to try a class and walk away transformed.
Olya Losina was born in Moscow, Russia, to a family of professional artists. She graduated from Moscow University with Masters degree in fine art. The Russian style of schooling, not the American system of art education, became her model for launching a business in the US - Olya’s new home.
Since opening her first art school in La Jolla (Losina School of Drawing and Painting), Olya has been recognized as being uniquely effective. Her becoming a faculty member of The Athenaeum in La Jolla and teaching classes and workshops there also helped to grow her reputation as a teacher. Her classes were consistently drawing students from all over the San Diego county and from across the border, Mexico. At that time most of the referrals came by word of mouth: “In Olya’s classes everyone begins to paint well”. So when she decided to expand and move her school to Old Town, she already had a serious following. “I would like to elevate art education to the status of literacy”, Losina says. Such a mission required a more substantial facility. When she saw such opportunity in 2007, she, together with her husband, moved to a larger space and established Losina Art Center. The new curriculum now included annual memberships for more serious students, College Portfolio Program for high-schoolers, private workshops for busy executives and travellers, one-on-one coaching for professional artists, and special accelerated programs for out-of-town students. There are also the “Learn to Paint in One Day” workshops that Losina designed to “jump-start” absolute beginners. “We have been a two-man orchestra”, she says, “but now we want to build a team, because I designed my system to be teachable”. Now to grow the school to fulfil her mission of changing the way art is taught, Losina is focused on teaching teachers, to be trained in her accelerated system, so that the center can service more people.
Losina wants to make art education accessible to others - especially in the US (though she also has her eye on the rest of the world, naming Russia and China to start). [Losina is planning to offer webinars, online classes, and online critique, [to reach out beyond San Diego, and the US.] “I
In 2010 Losina was invited to partner with the Timken Museum of Art to provide training to museum docents. She wants to introduce art to other professionals whose work traditionally does not call for art studies: scientists, politicians, medical doctors, teachers, policemen, lawyers. “Everyone needs to teach their mind to see” - she says, - every person deserves to have art enhance their ability to visualize. “Ideally, art needs to be a part of any professional education.”
Losina is a member of The Museum of Contemporary Art, The Athenaeum, San Diego Museum of Art, Contemporary Art Committee - the support group for the SDMA.